Marketing System in a Backward Economy Book

Contents: Preface. 1. Introduction to Marketing. 2. Assessing the Performance of a Marketing system. 3. Problem of economic growth in marketing system. 4. Culture and economic development: Modernisation to globalization. 5. Marketing in the new economy-online marketing. 6. Marketing infrastructure and agricultural marketing reforms. 7. Direct/Alternative marketing and pledge financing. 8. The economics of violent intervention in the marketing system. 9. Production: Entrepreneurship and changing economics. Bibliography. Index.

An efficient and adequate marketing system is a precondition for agricultural diversification, providing better prices to producers and the availability of competitively priced produce to consumers. Physical improvement is usually addressed in two ways: by providing improved market infrastructure (both urban and rural) and by improving rural access roads. A market economy is an economy in which the prices of goods and services are determined in a free price system. This is often contrasted with a fixed price system. Marketing deals with identifying and meeting human and social needs. One of the shortest definitions of marketing is meeting needs profitably. The book examines the spatio-temporal relationships, mobility pattern of traders and morphological pattern of markets. The book focuses in the origin and development of markets and their spatial distribution and the typology of market centres.