Economics of Buyers Behaviour Book

Contents: Preface.  1. Introduction. 2. Methodology and Literature Review. 3. Situational Setting. 4. General Factors Influencing Buyers Behaviour. 5. Economic Factors Influencing Buyers Behaviour. 6. Findings and Analysis. 7. Conclusion and Suggestions. Bibliography. Index. 
 
Buyers Behaviour  has assumed a lot of significance under customer oriented planning and marketing. The study deals with the economics of household  buyers behaviour of colour television and audio system in Patna and Ranchi town and is based on the survey method. It covers various aspects of  buyers behaviour i.e. decision making process in the  purchase of the two products roles played by the buyers in the purchase brand loyalty comparative analysis of Indian and foreign brands relationship between income education social background and purchase of CTV and audio system comparison of price with variables like quality technical features design after sales service warranty period etc. and the satisfaction level of the respondents with the two products. The  theoretical perspective of different factors psychological social cultural demographic and economic influencing the decision making process is also discussed at length.