Service Centric Strategy and Market Dynamics Book

Contents: 1. A Value Frame for Excellence in Services. 2. Brand Marketing: Legal Aspects. 3. Marketing of Handicraft Products in Orissa: Challenges and Opportunities. 4. Service-Centric Strategy: An Elixir to Dynamic Disequilibrium in the Market Focus: Marketing. 5. Importance of Brand Awareness on Brand Choice of Insurance Products: A Comparative Study of Select Consumer Durable Companies. 6. Service Centric Strategy to Reduce Market Disequilbrium. 7. Machiavellisnism and Sales Professionals. 8. Service Sector Trends After Globalisation. 9. Managing Customer Experience: Opportunities and Strategies. 10. Knowledge Retailing to Knowledge Creation NIST: A Case Study, etc.