Women, Identity and India`s Call Centre Industry Book

Contents: 1. Introduction: A Myriad of well wishing little sisters. 2. Globalizing India: the rise of the call centre and BPO industries. 3. Pinking and rethinking professional identities: the construction of women’s work identities. 4. BTMs in BPOs: using sartorial strategies to establish patterns of identification and recognition. 5. Techs and the city: challenging patriarchal norms through spatial practice. 6. Conclusion: Agency and identity.

"This book examines the concept of globalised identities and the way in which agency is exercised over identity construction by women working in India’s transnational call centre industry."