Strategic Business Management : Creating Competitive Advantage in Global Economy Book

Contents: Introduction. List of contributors. I. Global strategies and competitive advantage: 1. Strategic planning for business excellence/Anita T. Mathew. 2. Selecting International modes of entry and expansion: a study of Indian automobile sector/Prashant Salwan. 3. India and Asia Pacific: emerging opportunities/Nandita Sethi. 4. Oil crisis in India: should we switch over to gas in future or not?/Ram Singh. 5. Strategic workforce development–the demand of global economy/Sanjeev Kumar Singh and Rinku Sanjeev. 6. Sustainable competitive advantage and India/Vaidehi Pandurengan and Hemant Bulsara. 7. Competitive advantage and management strategies of family-owned businesses of India/Ritu Bhattacharyya. 8. Dividend changes in firms of Pakistan–an earning signal or competitive advantage?/Choudhary Slahudin. 9. Impact of advances in strategic Management–thought on the Indian economy/Ashish Dewedi. 10. Customer orientation–the missing link in competitive advantage/Mobin Ul Haque and Waqar Ahmed. 11. Gender implications on a Pakistani Consumer's Impulse buying decisions/Muhammad Shahbaz Shabbir, Kashif-ur-Rehman and Nausheen Ali. II. Attaining competitive advantage through management practices: 12. Competitive advantage in global economy: a detailed survey of organic sector markets/Harmandeep Singh, Kanwalvir Singh Dhindsa and Baldeep Kaur. 13. Competitive advantage through exploring and understanding 'The Psychological Contract' and its behavioural implications in Today's organizations/Harold Andrew Patrick. 14. Creating a learning organization for competitive advantage/Mihir Kumar Shome and Suchismita Sengupta. 15. Emotional Intelligence Quotient (EIQ): a measure of efficient human resources/Moid U. Ahmad and S.K. Mehrotra. 16. Selecting expatriates: Can MNCs afford to be gender-biased?/Mousumi S. Bhattacharya, Nilanjan Sengupta and Gauri Khedkar. 17. Gaining competitive advantage through total quality management/Hiren Patel, Maulik C. Prajapati and Vipul B. Patel. 18. Creating competitive advantage by quality management in global economy/Hitesh A. Patel. 19. Managing global work and workforce/Nikhil Kulushastra. 20. Alignment of performance management system with organizational culture–a tool to build competitive advantage (With special reference to NTPC)/Parul Jhajharia and Payal Sharma. 21. Leveraging Indian manpower to become globally competitive: future of second rung management institutes in India/Rakesh Gupta. 22. Analysis of returns generated by sensex and equity diversified mutual funds/V. Aditya Srinivas. 23. Developing marketing strategies to create the competitive advantage/Jasnoor Kaur and O.P. Sahni. 24. Indian rural marketing: competitive advantage for modern marketer/B.B. Singla and Lalit Singla. 25. Factors affecting the demand-supply condition of farm chicken: a case study in Dhaka City, Bangladesh/Suntu Kumar Ghosh, Md. Mahfuz Ashraf and Md. Zakir Hossain Sharkar. 26. Market orientation in textile industry in North India/S.K. Singla and Navdeep Aggarwal. 27. Organizational culture assessment of small and Medium-sized enterprises/Kashif Ur Rehman, Abrar Ahmad and Arshad Zaheer. 28. Success factors of small enterprises/Naseer Ahmed, Muhammad Shahbaz Shabbir and Syed Mubarak Abbas Shah. III. Strategies and competitive advantage using information technology: 29. A perspective on information technology in agriculture to compete global economy/D.N. Besekar, O.P. Vyas and M.R. Ingle. 30. Designing performance matrix for a call center/G.D. Sardana and S. Vinod. 31. Information architecture for competitive advantage/Rachit Garg and Manohar Singh. 32. Internet Economy Framework for Asia (IEFA) the future digital economy/Kapil Goyal, Puneet Bansal and Harleen Dang. 33. Mobilize your enterprise: achieving advantage in competitive markets through wireless technology/Naimn Ahmad, Anirban Chakrabarty and Parkha Kaul. 34. Effects of global competition in telecommunication administration in Bangladesh/Gazi Munir Uddin. 35. Creating global impact by electronic commerce: developing E-based small and medium enterprises between SAARC Countries/Haroon Rashid. 36. Review of E-Skills Certification Schemes for ICT Professionals qualifications in Europe/Roman. IV. Strategies and competitive advantage in service sector: 37. Marketing strategies to create the competitive advantage for banking services in India/Sanjeev Verma and A.S. Pandey. 38. Higher education in globalization era/S.T. Khadakkar, R.W. Dhale and P.P. Nawghare. 39. Outsourcing as a competitive advantage in the global world/Harish Kumar Singla and Vijay Sharma. 40. New competitive strategies for the survival of public sector banks in the post-liberalized and globalized era/R.K. Uppal and Rimpi Kaur. 41. Relationship-based competitive advantage: a value-centered approach for marketing organizations/Mitu G. Matta. 42. Customer Relationship Management: a strategy for achieving competitive advantage in a global economy/Navdeep Kumar. 43. IT Solutions for insurance sector/Nitin Bhatia and Tajinder Kumar. 44. Competitive advantage in life insurance sector in India: an opinion survey of individuals/S.C. Bansal and Sneh Lohia. 45. Indian banking: changing pattern of employment and issue of employee's efficiency in global era–challenges and opportunities/R.K. Uppal and Rimpi Kaur. 46. User satisfaction with mobile telecommunication service?: a case study on Bangladesh/Syeda Rownak Afza and Suntu Kumar Ghosh and Mohammad Abdullah Raihan. 47. Gaining competitive advantage through building brand image among mobile phone service providers in UK/Kamran Siddiqui. Bibliography. Index.

"Globalization of Indian economy has resulted in increased business opportunities both for Indian businessman in the foreign markets and foreign sellers in Indian market. The competition in all categories of products i.e. consumer goods and industrial goods has increased in the Indian as well as in foreign markets. To the businessman of any country, the competition has become stiff both in their domestic and outside markets. The Indian markets have thus required to meet the increasing business challenges from their other Indian counterparts as well as from the MNC of developed countries who are entering Indian markets with quality and international branded products. On the other hand consumers in India have become aware of availability and quality of the products being available in Indian domestic market. This may be due to higher level of education, increased infrastructure facilities resulting in increased interaction with outside world. These developments need different type of business strategies that can create competitive advantage in the market for that organization. It is well recognized saying that if any organization performs in the competitive market, it should always wish to be No. One (1). Any organization which thinks of to be No. Two (2) will never attain a leading position in such a market rather survival will be threatened. It is therefore necessary for the business organization to develop the strategies, which would provide them competitive advantage in the existing dynamic markets in Indian and at international level. Creating competitive advantage is a need of today and developing strategies to create this advantage is must for any organization.

The present edition of the book contains various issues related to strategic management and attaining competitive advantage through management practices, and using information technology. The book is an outcome of various research contributions of eminent researchers and academicians in and around the country." (jacket)